data protection

Last updated on: April 5, 2024

We attach great importance to ensuring that the handling of personal data is transparent. This privacy policy provides information about what personal data we collect, for what purpose and to whom we share it. In order to ensure a high level of transparency, this data protection declaration is regularly checked and updated.

1. Which services we use

Google Ads
Google Ads Conversion Tracking
MailerLite
Google Analytics
Google Analytics Enhanced eCommerce
Google Tag Manager
Google My Business
Cloudflare CDN
Cloudflare Stream
Shopping cart function (Cart Functionality)
Google Pay
Google Maps
Weglot
YouTube
Compliance
WordPress
Cloudflare Bot Management
Google reCaptcha v2 for Contact Form 7

2. Contact information

If you have any questions or concerns about how we protect your data, you can contact us at any time by email at info@schaeffeler-Wassersport. Responsible for the data processing carried out via this website is:

Schäffeler Wassersport GmbH
Goldacherstrasse 8
9327 Tubach
Switzerland

Person responsible for data protection:
Jan Gerlach
info@schaeffeler water sports
+41 71 463 43 45

3. General principles

3.1 What data do we collect from you and from whom do we receive this data

We primarily process personal data that you provide to us or that we collect when operating our website. We may also receive personal information about you from third parties. These can be the following categories:

Personal master data (name, address, dates of birth, etc.);
Contact details (mobile phone number, email address, etc.);
Financial data (e.g. account details);
Online identifiers (e.g. cookie identifiers, IP addresses);
location and traffic data;
sound and image recordings;
particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this data protection declaration. We ensure that processing is transparent and proportionate.

If, in exceptional cases, we are unable to follow these principles, the data processing may still be lawful because there is a justification. The following can be considered as justification:

your consent;
the implementation of a contract or pre-contractual measures;
our legitimate interests, unless your interests outweigh them.

3.3 How can you revoke your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have other justification.

You have the option to revoke your consent at any time by sending an email to the address given in the legal notice. Data processing that has already taken place is not affected by this.

3.4 In what cases can we pass on your data to third parties?

a. principle

We may be dependent on using the services of third parties or affiliated companies and commissioning them to process your data (so-called processors). Categories of recipients are:

accounting, fiduciary and auditing companies;
Consulting companies (legal advice, taxes, etc.);
IT service providers (web hosting, support, cloud services, website design, etc.);
payment service providers;
Provider of tracking, conversion and advertising services.

We ensure that these third parties and our affiliates comply with data protection requirements and treat your personal data confidentially.

Under certain circumstances we are also obliged to disclose your personal data to authorities.

b. Visit our social media channels

We may have embedded links to our social media channels on our website. This is clear to you in each case (typically via corresponding symbols). If you click on the symbols, you will be redirected to our social media channels.

In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are committed to data protection to the same extent as we are. The transfer can take place worldwide.

If the level of data protection does not correspond to that of Switzerland, we carry out a prior risk assessment and contractually ensure that the same protection as in Switzerland is guaranteed (e.g. by means of the EU Commission's new standard contractual clauses or other legally required measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we keep your data?

We only retain personal information for as long as necessary to fulfill the individual purposes for which the information was collected.

Data that we store when you visit our website will be retained for twelve months. An exception applies to analysis and tracking data, which can be retained for longer periods.

We store contract data for longer because we are obliged to do so by legal regulations. In particular, we must store business communications, concluded contracts and booking documents for up to 10 years. If we no longer need such data from you to carry out the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your information secure and take all reasonable measures to protect your information from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases it will be necessary for us to pass on your requests to companies affiliated with us. Even in these cases, your data will be treated confidentially.

Within our website we use the SSL process (Secure Socket Layer) in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. right of providing information

You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to info@schaeffeler-wassersport.ch.

You also have the right to receive your data in a common file format if we process your data automatically and if:

you have given your consent for the processing of this data; or
You have disclosed data in connection with the conclusion or processing of a contract.

We may restrict or refuse to provide information or data release if this conflicts with our legal obligations, legitimate own or public interests or the interests of a third party.

The processing of your application is subject to the statutory processing period of 30 days. However, we may extend this deadline due to a high volume of inquiries, for legal or technical reasons or because we need further information from you. You will be informed about the extension of the deadline in a timely manner, at least in text form.

b. Deletion and correction

You have the option to request the deletion or correction of your data at any time. We can reject the request if legal regulations require us to store it for a longer period of time or without changes or if there is a permit that conflicts with your request.

Please note that exercising your rights may, under certain circumstances, conflict with contractual agreements and have corresponding effects on the execution of the contract (e.g. early termination of the contract or cost consequences).

c. Legal recourse

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to submit a report to the responsible supervisory authority. The responsible supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on , you will not be informed about them separately.

4. Individual data processing operations

4.1 Providing the website and creating log files

What information do we receive and how do we use it?

By visiting, certain data will be automatically stored on our servers or on servers of services and products that we purchase and/or have installed for system administration purposes, for statistical or backup purposes or for tracking purposes. It is about:

the name of your internet service provider;
your IP address (under certain circumstances);
the version of your browser software;
the operating system of the computer used to access the URL;
the date and time of access;
the website from which you are visiting URL;
the search words you used to find the URL.

Why are we allowed to process this data?

This data cannot be assigned to a specific person and this data is not merged with other data sources. The log files are stored to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data will only be stored for as long as is necessary to achieve the purpose of your collection. Accordingly, the data will be deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website, so you have no opportunity to object to this.

4.2 Google Ads

On our website we use the Google Ads service, an online advertising service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). Google Ads allows us to display advertisements in Google search results and in the Google advertising network.

4.3 Google Ads Conversion Tracking

We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Ads Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

If you click on an ad placed by Google, a cookie for conversion tracking will be placed on your device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page.

The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to fully use all of the functions of this website. You will then not be included in the conversion tracking statistics.

You can also deactivate personalized advertising for you in the Google advertising settings. Instructions can be found at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.4 MailerLite

To send newsletters and email notifications, we use the MailerLite service, offered by MailerLite Limited, a company registered in Ireland with its registered office at 38 Mount Street Upper, Dublin 2, D02 PR89 Ireland.

If you sign up for our newsletter or fill out other forms associated with MailerLite, the data you provide, such as your email address, name and, if applicable, other information, will be transferred to MailerLite and stored there. This allows us to send you regular updates, offers and other information.

By registering for the newsletter or filling out forms, your IP address and the date of registration or submission will also be saved. This storage serves as proof in the event that a third party misuses an email address and logs in or requests information without the knowledge of the authorized person.

MailerLite offers us extensive analysis options about how the newsletters sent are opened and used. These analyzes are group-related and are not used by us for individual evaluation.

The data stored by MailerLite will be deleted as soon as you unsubscribe from our newsletter or revoke your consent to storage. This does not affect data stored by us for other purposes.

Further information about data protection at MailerLite can be found in MailerLite's privacy policy: https://www.mailerlite.com/legal/privacy-policy.

4.5 Google Analytics

We use Google Analytics, a web analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout.

4.6 Google Analytics Enhanced eCommerce

On our website we use the Enhanced eCommerce function of the Google Analytics service, which is offered by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics Enhanced eCommerce enables detailed analysis of users' purchasing behavior on our website and provides information about the purchasing process, such as which products were viewed or purchased most often and which marketing strategies are most effective.

Google Analytics uses “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate your use of the website, to create reports on website activity and the effectiveness of our eCommerce strategies and to provide us with other services relating to website activity and internet usage.

You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link Install: https://tools.google.com/dlpage/gaoptout.

4.7 Google Tag Manager

To manage website tags via an interface, we use Google Tag Manager, a service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager.

By using the Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages of our website visited and other interactions during your website visit.

4.8 Google My Business

On our website we use functions from Google My Business, a service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). Google My Business allows businesses to manage their presence on Google, including Google Search and Google Maps, and interact with customers.

By visiting our website or interacting with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, is transmitted to Google and stored on Google servers saved. These servers may be located in the United States or other countries.

Google uses this information to provide the Google My Business services, to facilitate users' interactions with businesses, and to provide us with reports and analytics about the interactions and performance of our business listing.

4.9 Cloudflare CDN

Our website uses the Content Delivery Network (CDN) service from Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA (“Cloudflare”). A CDN helps deliver content from our website faster by distributing copies of the content to a network of fast-loading servers.

When you visit our website, your IP address will be transmitted to Cloudflare and cookies may be set in your browser that are necessary for the optimization and security of the service. Cloudflare uses this data to speed up data traffic between our web server and your device and to protect our website from attacks.

4.10 Cloudflare Stream

Our website uses the “Cloudflare Stream” service from Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA (“Cloudflare”). Cloudflare Stream is a video streaming platform that allows us to host, stream and monetize videos efficiently.

When you watch videos on our website that are delivered via Cloudflare Stream, various data, including your IP address, information about the browser you use, date and time of access, and interaction data with the video, are transmitted to and stored by Cloudflare . This data is used to enable video streaming, monitor performance and improve the user experience.

4.11 Shopping cart function (Cart Functionality)

Our website offers a shopping cart functionality that allows visitors to select products or services and mark them for purchase. During this process, data about the selected products, quantity and total price can be saved.

To facilitate the purchase process, our website may also store information such as your name, shipping and billing addresses, email address and other data relevant to the purchase. This data is used to facilitate the purchasing process and provide you with a seamless user experience.

The data collected as part of the shopping cart functionality is stored on our servers and is only accessible to authorized persons responsible for managing and processing orders. This data will not be passed on to third parties without your express consent, unless this is required by law or necessary for the execution of the contract, for example for the delivery of the ordered products by a third party provider.

To improve the user experience, our website also uses cookies that allow the contents of your shopping cart to be saved even if you leave the website and return later. You can delete or block these cookies at any time via your browser settings.

4.12 Google Pay

To process payment transactions on our website, we offer, among other things, Google Pay as a payment option, a service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). Google Pay allows you to make payments using the payment methods stored in your Google Account without having to re-enter this payment information on our website.

If you choose to pay with Google Pay, certain transaction data, including the details of the product or service purchased and the transaction amount, will be transmitted to Google. Google may also collect further information, such as your IP address or information about your device.

Google uses this information to process the payment process, to prevent fraud and to improve its services. Google can combine this data with other information collected as part of your use of other Google services.

4.13 Google Maps

On our website we use Google Maps, a map service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). Google Maps allows us to integrate interactive maps directly into the website and allows you to conveniently use the map function, for example to search for a location or plan directions.

By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the United States or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether there is no user account.

Google saves your data as usage profiles and uses them for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising.

You have the right to object to the creation of these user profiles; to exercise this you must contact Google.

4.14 Weglot

Weglot is a product of Weglot SAS, located at 138 Rue Amelot, 75011 Paris, France. Weglot is a translation management platform that allows website owners to quickly and efficiently translate their content into different languages, thereby providing a multilingual website.

On our website we use Weglot to provide our visitors with a multilingual user experience. When a user selects a language from the drop-down menu provided, Weglot automatically translates the website's content into the chosen language, increasing accessibility and usability for an international audience.

Weglot uses cookies to store the language preference chosen by the user and to ensure that the website is displayed in that language on future visits. In addition, Weglot may collect IP addresses and browser information to improve the quality of its translation services and to ensure that the correct language version is provided based on the user's location.

4.15 YouTube

Our website includes videos from YouTube, a platform owned by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). When you view the videos or click on the play button, data, including your IP address and information about the browser you use, is transmitted to Google servers and stored there. This data is used to deliver the video, monitor performance and improve the user experience.

If you are logged in to your YouTube account, you enable YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

4.16 Compliance

We use the “Compliance” service on our website, which is provided by Really Simple Plugins, Keizersgracht 221, 1016 DV Amsterdam, Netherlands. Complianz is a tool that supports us in generating data protection-compliant cookie notices and obtaining the consent of our users for the use of cookies and other tracking technologies in accordance with legal regulations.

With the help of Complianz, we ensure that our website visitors are informed about the use of cookies and have the opportunity to give or refuse their consent for certain cookie categories. This allows users to actively decide which cookies they want to allow and which not.

Complianz uses cookies to store users' choices and preferences regarding cookie consent. These cookies do not store personal data, only the selection decisions made by users.

Complianz attaches great importance to data protection and compliance with data protection regulations. The data collected by Complianz is used exclusively to save the user's cookie settings and is not passed on to third parties.

4.17 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage and publish content.

When you use our website, which is based on WordPress, various data, including your IP address, date and time of access, and information about the browser you use, may be collected and stored. This data is primarily used for administrative purposes and to ensure trouble-free operation of the website.

Some WordPress features, such as comments or contact forms, may collect additional personal data when you use them.

4.18 Cloudflare Bot Management

Our website uses the “Cloudflare Bot Management” service from Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA (“Cloudflare”). This service helps us detect and control automated, non-human (bot-based) traffic to ensure the security of our website and improve the quality of the user experience.

When you visit our website, various data, including your IP address, information about the browser you use, behavior on the website and other technical characteristics, are transmitted to Cloudflare. Cloudflare analyzes this data to determine whether traffic is human or bot-based and takes appropriate action to block or control malicious bots.

4.19 Google reCaptcha v2 for Contact Form 7

To protect your inquiries via the internet form on our website, we use the reCAPTCHA v2 service from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). The query is used to distinguish whether the entry was made by a human or improperly through automated, machine processing. The query includes sending your IP address and any other data required by Google for the reCAPTCHA service to Google.

For this purpose, your input will be transmitted to Google and used there. By using reCAPTCHA, you agree that the recognition you provide will be incorporated into the digitization of old works. However, if IP anonymization is activated on this website, Google will first shorten your IP address within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other Google data.

BrainBox generators

BrainBox Generators is a service provided by BrainBox Solutions GmbHto identify all data protection-relevant services on a website and, among other things, to help with the creation of the data protection declaration. No personal data is collected or processed.